Jeweler to Hip Hop Stars

A$AP Eva, owner of Popular Jewelry, has survived Chinatown’s brutal jewelry competition in the last 3 decades by making a name for herself among hip hop stars and other celebs. But what really keeps customers coming back is the way she treats people–she is a genuinely kind person. Eva talks about her connection with A$AP Rocky, changes in Chinatown’s businesses, finding fulfillment in helping immigrants, Pepcid AC pendants, gold gun cases, a German teenage fan, shoe modeling, fake Mafia, and helping a guy get on social security and Medicare.


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