She’s the designer behind Shake Shack’s signage, merchandise and other creative visuals. Cathie Urushibata talks about Californians in NYC, being Japanese American vs Japanese, dolphin trainer dreams, her path from art therapy to freelance graphic arts to managing the creative team at Shake Shack, keeping it fresh in-house, Game of Thrones collab, hiring 51 percenters, In-n-Out vs Shake Shack, donut and hot dog enamel pins, and dealing with criticism.

Guest info:
Instagram: @cathieu

For more info:
Instagram: @asiansinthehouse


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